The fact is, if you want your site/business to reach out to more customers online, you need to be on Google. Of course, most businesses know this but aren’t close to taking full advantage of the treasury tools available to them. Google My Business is a free service that makes it easier for businesses to be found on Google. However, it’s no exaggeration to say that 3 in 5 consumers uses Google to search for local information. Local business SEO using Google My business will help you promote the information people are looking for such as phone number, business name and opening hours.
Sure, this information is already on your website, but this gives quick access to potential clients to get these details without having to go to your website. In fact, even if you are yet to set up a website, Google My Business can still help increase your online visibility. Sometimes, consumers won’t even check past Google to find the information they are looking for, this is why you should include the right info on your Google My Business page.
CROSSCHECK FOR DUPLICATE LISTINGS
Maybe you just relocated to a new location or someone else added your listing using the wrong information. Most duplicates have the wrong location, business name, phone number or even the wrong website linked. You need to suppress, merge or report them as they could harm your rank on Google.
FOLLOW GOOGLE’S QUALITY GUIDELINES
Google has already sidelined a handy list of priority guideline for all participating business to adhere to. Make sure you are consistent with your address format, business name and so on.
ADD ALL YOUR BUSINESS DETAILS
Ensure you include your opening hours, including other viable information such as parking locations, type of payment, e.t.c.
LET CUSTOMERS REVIEW YOUR BUSINESS
Since your star rating is displayed on the map for researchers to see, your star rating would go a long way into improving your click through rate from researchers. Also, make sure you respond to reviews.
FREQUENTLY UPDATE YOUR IMAGES AND INFORMATION
Just as life, things change, you may adjust your opening hours, your store may get renovated: make sure you check back regularly: to ensure your information, images, and listing are all latest.
ADD STREET VIEW IMAGES
They are the 360-degree images users can use as a virtual tour of your business. Street view images are the 360-degree images that users can use to get a ‘virtual tour’ of your business. 360 degree images are both great for Google and as well on your website.