When designing a website, you need to think about SEO. Without SEO your website will be outranked by others. Potential clients will not find you. No one wants to click through many search engine pages to get what they want. SEO and web design work are inseparable. A well-designed website will rank higher in search engine result pages. Websites that are designed without SEO in mind end up using a lot of money in the future.
Having the right content in your website is good for SEO. It beats competitors for customer attention. There are many website components that are key for SEO. First, you need to have a good layout. A good layout allows customers to easily find what they are looking for on the site. SEO practices have changed since the advent of search engines. Abby Olson, the director of SEO for Snap agency says, ” A professional web designer keeps up with the latest search algorithm changes.” This is because a small change in SEO can push your website up in search results. It helps to reach customers that would not have known about you.
- Image SEO
To optimize your images for SEO, you need to alt- tag each image. Each image should have a short description. It helps to provide additional information to search engines as they search your page. Another key thing to consider on the images that you use is size. The images should be small to improve page load times. Large images slows down the loading time which affects you negatively on your ranking. File names are also important for your images. You should choose a descriptive file name instead of random names and numbers. Choose keywords that customers are likely to use when searching for products that you offer.
- Regularly Update Your Content
Search engines like new content. They prioritize current information over information that has been on the web for long. Set up a section of your website where you will regularly update the latest information about your products and services. Consider having a blog that will have the latest content about your products and services. Blogs incorporate keywords that speak to search engines.
- Optimize Your URLs
The domain name that you choose is important for SEO. Insert search friendly names in the URL. Use descriptive names for the UL instead of random numbers and names. The words should be separated by a hyphen. Adding the name or geographical location of your business makes search engines to rank you higher. The geographical location helps in local search listings
- Make The Website Mobile Friendly
Most people use their mobile phones to search the web. If your website is not mobile friendly, then potential customers will not find you. Sites that are not mobile friendly are penalized by Google. The first step in making your website mobile friendly is choosing a responsive web design. The site should address how customers are likely to look for your site. Your content should answer the questions that are asked through voice recognition. Have a FAQ page on your website to satisfy customers answers based on voice searches.