Finding the Right Keywords
Finding the right keywords is important because this will help you rank high when your target audience searches for the kind of services your business offers. You should aim for both keywords and keyphrases. Long tail keywords should also be spun into the content if you want better results on a long-term basis.
These days you can find many keyword research tools online but they never get the job done in a proper way. The software will provide you a few machinized names and that’s it. The better way is to do it manually. It will take some time but results will lay the firm foundation for your lasting success.
You will get better results with some research. The process is a bit tedious, but it’s worth it. Make sure target keyword phrases are a few (three to four) words that easily convey your blog posts or web page’s core message. If you want to rank your website page or blog article high, this one would do.
But what’s the way to zero in on best keywords?
It’s very simple. You’re sure that you offer the best service in your area. So, start by doing these two things:
- Check your competition
Spend lots of time checking your top competitors by visiting their websites. Read each page, and see which of the blog posts are most liked by your target audience and make note of these topics and the keywords they utilize.
Now go ahead and search these keywords in search engines. While searching check if their website comes up on the first page.
If they’re ranking high for those words, the terms used by them are still working. That means you can also use some of these to rank high!
- Do your research!
Many SEO experts swear by the Google Keyword Planner for keyword research. This may work well for the big boys. For small businesses, it’s a little overkill.
The best thing to do is to create a website based around the needs of your marketplace, create blog’s and articles around the individual services you offer and discuss your specialties and value you offer.
Now create a list of topics related directly to your business. You can take inspiration from the clients you already have. What kind of problems they have? What their needs are and what all you do to resolve their problems? (that is classic marketing 101)
Write down all these points and let that brainstorming session run wild.
Still confused? The best way to go is to fill our ideal client worksheet and see what the actual needs of your clients are.
At this stage, you must remember:
To keep in mind, you’ll want to find keywords that:
- You need keywords that are searched often. Once you find them, go ahead and write topics around them to rank
- Your chosen keywords are supported by your content
- Use only the keywords that make some sense and are relevant to your
Choosing Title Tags
A title tag conveys to search engine bots about the content on each of your website pages. Title tags play a very important role in overall SEO strategy of any business.
A quick look at a few tips on Title Tags …
- Make sure your title tags are a maximum of 70 characters long, including spaces. If title tags are too long, they will be cut off by search engines, and they will ultimately lose efficacy to convey vital information.
- Separate all your keywords with pipes | (not periods, commas, or dashes)
- Place all your keywords in the order of their importance, from most to least
- Keep them relevant to your business
- Avoid duplicating title tags. Each page must be different for SEO purposes, so never duplicate what you’ve already used.
Keeping your content fresh
Once you have your niche keywords, it’s time to put in some hard work to build awesome content.
Let’s talk words.
Make sure your informational web pages have at least 250 words, but real SEO juice starts flowing at 450.
450 words may seem like lot of writing, but it actually is not. Take a look at these services and about pages below and soon you will realize that 450 words is not such a feat anymore.
These days Google gives more weight to long content, so if you can aim for detailed articles (500-1500 words) you can expect better indexing and ranking if the content is sprinkled with niche keywords.
Once you’ve the content, grab your keyword list and get to work.
- First Words: In SEO terms, the first paragraph of your content plays an important role. So drop your main keyword within the first 150-200 words. Also add keywords and keyphrases in bold to make them stand out to a potential client who first searched for that very term.
- Body Text: Keywords should be gently sprinkled throughout the body of your text, but avoid forcing keywords where they don’t seem to be logical. This won’t be an issue if you stay on topic.
- Images: Images improve engagement on your website. They also help break content- heavy pages and also help with SEO. Any image’s file name and text plays an important role in contributing to your website’s relevance for ranking.
- Linking: Link to other pages and articles on your website. Also link out to other trusted sources with high quality original content if it’s relevant to your business. Place all those links within the first 250 words.
And finally, keep your content fresh. Google loves high quality, up-to-date, content. Google’s Search Quality Raters Guidelines states, “abandoned/unmaintained ‘old’ websites or unmaintained and misleading/inaccurate content is a reason for a low E-A-T (expertise, authority and trust) rating.”
The frequency of your website updates will determine how frequently search engine bots visit your website. When search engines drop by more frequently, you will definitely have more opportunities to achieve higher rankings based on new content you have provided.