It is using the power of….Google My Business
This is the listing of maps on Page 1 of Google which shows local businesses in the area that’s being searched.
To get an idea on this just do a search for your business service in your suburb or region and the maps at the top of the page are all using Google My Business pages.
The great thing is it is a free service Google offers business owners, is easy to set up and manage. Plus you do not even need a website.
In fact we encourage all businesses to use this platform as other than being free it is a great facility for your potential clients to know where you are.
It is also great for your clients as it has social proof of how good your services are with a review section, which your previous client’s can rate you with a star rating out of 5 (if you have bad reviews you really want to get as many positive ones out there as possible).
Getting more positive reviews can also help your business page rank higher on the page, which really helps to get more clients clicking on your website or business listing.
Now if you do not have one of these pages, to set one up is very easy, just go to https://www.google.com.au/business/ and follow the prompts.
It is important to make sure you fill in as much of the information as possible and add as many photos of your salon as you can.
Once you have submitted it you will then be sent a verification code via mail (it may take up to 10 days) and then all you need to do is enter that code to your page and it will start being listed on the map section of Google.
Please note that although you do this it may not show on Page 1 if you have a lot of competitors so you need to get your clients to review your page to help the page rank above your competitors.
For what could be 30 minutes work it could yield you a lot of clients in the future!
We do help businesses with this if you are too busy or like a lot of our clients not tech savvy, but it is pretty straight forward so you should be able to do this.