Off-page optimization refers to all SEO measures that can be taken outside of the actual website in order to improve it’s search engine rankings. These measures ultimately help create high-quality backlinks (incoming links).
It’s done through various online mediums, such as using Google apps, social media, or generating great reviews to encourage more traffic to your site. This will ultimately lead to higher rankings.
Everyone knows the importance of connecting with your target audience, or current or potential client base. Interaction with a target audience is not that cumbersome as it seems. Just have an active account on Twitter, Facebook, and other social media platforms and see the results. Simply promote your latest products or blog post which you’ve written, and gain audience trust by giving internal updates such as staff or service additions and changes.
Online client interaction is critical because interactions ultimately lead to reviews. And more positive reviews on the Internet signal to search engines that you and your business are legit.
Are client reviews really that important? Yes! And here’s the reason why:
- They help in creating valuable inbound links
- Each review carries its own SEO “juice” for your business website
- Client reviews also help with regional/local SEO strategies, which is what many small businessestend to focus
All About Free Tools
We all love tools, especially when they’re free. They can be so useful in many ways. We’ve complied a comprehensive list of tools that can help with off-site optimization.
- Google Trends
You can use this tool to see the latest data, trends, and visualizations from Google. When you use this tool, you will see all that’s trending near you along with the past trends of your area. It’s useful when you’re choosing SEO keywords.
- Google Analytics
This tool can help you in measuring your advertising return on investment, track website traffic, monitor your social media efforts, and more. It’s very easy to use.
- Broken Link Finder
Maybe you have a website with tons of both external and internal links. You can use this broken link finder tool to double check the links that are not working and the external sites you’re linking are still there, too.
There are many more exciting SEO strategies and tactics we haven’t yet touched on, but this is definitely a great starting point for upcoming and new small businesses.